Why offline retailers are key to India’s MSME boom

Published on :   Dec / 20 / 2024

For years, offline retail has served as a vital component of local communities. MSMEs (Micro, Small, and Medium Enterprises) are intricately woven into the fabric of Indian commerce. These brick-and-mortar businesses are a testament to the enduring spirit of entrepreneurship and their unwavering commitment to serving their communities. These small businesses are crucial to the Indian economy, contributing around 30% to India’s GDP and employing over 110 million people. This significant contribution underscores the importance of supporting and nurturing these enterprises to sustain economic growth and community well-being.

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