NeoGrowth has received coverage in The Economic Times HR World in the article titled, Hum Hain Naye Andaaz Kyun Ho Purana: What organisations need to do to win the hearts of Gen Z?”, today.

Written by Aarushi Bhargava, the article discusses the new behavioural patterns brought in by the Generation Z (born between 1997 and 2012) workforce, who has just entered the talent market and have begun attending the workplaces. The story highlights how this new generation of workforce shares behavioral similarities with customers, and how organizations can attract and prepare themselves for their young employees.

The views of our CEO, Mr. Arun Nayyar, around the importance of maintaining a healthy workplace have been featured in the article. He says that the “role of HR is evolving — from being transactional as a recruiter or payroll/labour compliance manager to be the Strategic Partner of Business and responsible for the development of the most important resource of the company – its human capital.” He opines that Gen Z is looking for quality work and value to add to its professional skills and recognition. A workplace that is psychologically and emotionally healthy matters significantly to them.

Click here to read the complete article