People Matters – “How to attract and engage Gen Z employees in 2022”

Published on :   Jan / 28 / 2022

NeoGrowth has received exclusive coverage in People Matters for the authored article titled, “How to attract and engage Gen Z employees in 2022”, by our CEO, Mr. Arun Nayyar.

Summary: Indian urban Gen Z is truly special; they are the ‘digital natives’ and are the first social generation to have grown up with access to the Internet and portable digital technology from a young age. Comprising one-third of the Indian workforce, Gen Z will be key to India’s economic and cultural aspirations. This segment of the workforce is outspoken and works with an entrepreneurial streak. Attracting and engaging Gen Z in 2022 will be based on multiple factors like a sense of belongingness in the workplace, opportunities to experiment and explore professionally, and the overlap of organization’s vision to the Gen Z employee’s personal aspirations. In this article, our CEO, Mr. Arun Nayyar, highlights ways in which organizations can attract and engage the Gen Z workforce.

 
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