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NeoGrowth participated in the Franchise India show on 18th & 19th October 2015 at Pragati Madan, New Delhi. This show is the franchise and retail industry’s most coveted annual business gathering. Regarded as Asia’s biggest event in this category, it is now in its 13th year. The event attracted a record attendance of more than 30,000 visitors, and is an excellent platform to reach out to retailers, franchisees, distributors, SME’s and small business owners.
NeoGrowth was present inside the exclusively designed Loan Pavilion, which was set-up to cater to the financial needs of a small business owner.
The NeoGrowth booth generated a lot of interest from visitors owing to our unique lending model and quick disbursal. The visitors were amazed to discover how quickly & easily they could get access to finance for their business by only fulfilling the basic requirement of having a PoS terminal at their business outlet.
SMS messages inviting merchants to visit NeoGrowth at exhibition were sent out as part of the pre-event publicity. NeoGrowth sales team members in specially designed NeoGrowth T-shirts went around the exhibition area, identifying prospective customers and briefed them about NeoGrowth loan products and invited them to visit our booth.
Parallel to expo, there was a knowledge platform “Start-up Summit 2015” for entrepreneurs to discuss what is the right business to start, how to fund your business, how to get business growth and how to transform your traditional product business to a modern brand .
Mr. Jitendra Jha (AVP- Sales) represented NeoGrowth and spoke about how NeoGrowth can help SME’s grow their business through our unique loan disbursal process.
The presentation also covered how NeoGrowth is contributing towards the growth of 27 different industry verticals, including some that find it difficult to raise finance from traditional banks and NBFCs. He also spoke about how NeoGrowth protects itself against defaults from customers and how quickly is a loan sanctioned. The audience where happy to learn about product, and were keen to understand repayment process and loan tenure.
The NeoGrowth stall had a large number of visitors and we generated appointments, hot leads and other enquiries from many of them. Throughout this event, NeoGrowth did what we do best, i.e., helping our customers grow their business.
