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Seventy per cent of MSMEs believe more than half of their retail sales will be via UPI, was the key revelation of the NeoInsights study titled ‘Decoding Digital Payments: A Retailer Perspective’, released today by NeoGrowth, an MSME-focused digital lender in India.
The study was based on a comprehensive assessment of NeoGrowth’s customer data set of nearly 3000 retailers along with a survey of about 1000 retailers across the nation. The study covered the digital payments adoption behaviour of Indian retailers across over 25 cities and more than 70 industry segments.
