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NeoGrowth initiated a co-branded customer engagement activity at Metro Cash & Carry, Bangalore. Metro Cash & Carry is one of India’s leading business to business wholesaler. It has 23 operational centers in India and presence in Europe, Africa as well as other Asian countries. METRO Cash & Carry India’s core customers include small retailers and kirana stores, hotels, restaurants and caterers, corporates, SMEs, all types of offices, companies and institutions, as well as self-employed professionals.
NeoGrowth undertook a month long activity at the Yeshwantpur outlet of Metro Cash & Carry. This is the flagship store of Metro and is witness to over 1 lakh footfalls over a month. Basis these facts , NeoGrowth was present in a grand scale at the outlet and had installed an entry arch , cash tills along with a Kiosk manned by NeoGrowth representatives at the store.
This month long activity helped NeoGrowth in having a one to one interaction with the retailers and provided an opportunity where we briefed them about the unique facility of NeoGrowth loans. The features like automatic repayment & Min. documentation requirement of NeoGrowth loans were a major draw for the visitors and saw the generation of lot of enquiries for business loan. NeoGrowth also funded couple of loan requirements at the store during the course of this activity.
There were many retailers who were new to the concept of a Point of Sale (PoS) machine and showed interest in availing the same, a service which is also addresses by NeoGrowth.
The organization of events like these has helped NeoGrowth in promoting its unique tech & touch model to the retailers and also provides the retailers with an opportunity to grow their business by availing financial assistance from NeoGrowth.
