NeoGrowth Study Reveals MSMEs Blend Tradition with Digital

Published on :   Dec / 20 / 2024

The 7th edition of NeoGrowth’s NeoInsights Study, titled ‘Unlocking Generational Preferences among Indian Retailers’, explores the generational differences among young (aged 18-40 Years), middle-aged (aged 41-50 Years) and experienced (aged >50 Years) retail business owners in terms of their mindset, business practices and perception of the Indian business ecosystem. Further, it highlights the contrast between first-generation retail business owners and those from family-owned retail businesses. The study surveyed nearly 3,000 MSMEs across more than 25 top cities in India.

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